Tuesday, April 22, 2008

Search and reduce global warming

This is innovative thinking. I have been reading a lot these days that the modus operandi for any successful venture today has to be this:

  1. Look for a socially pressing problem.
  2. Create or customize a service that takes care of the problem innovatively.
  3. Sell it to the market and u r a hit.

www.ecocho.com is one such example. Launched on April 14th, 2008, it promises to reduce a ton of CO2 from the atmosphere for every 1000 searches made through its site.
Read here for more details.


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